Airbnb, the renowned home-sharing platform, is steadily advancing its global presence by partnering with top-notch international brands. Through these collaborations, Airbnb aims to tap into the loyal customer base of these established brands, bolstering its vision to position itself as a global powerhouse.
Successful Alliances with Industry Leaders
Airbnb has seamlessly integrated its platform with industry giants. Noteworthy collaborations include its alliance with American Express and a partnership with Virgin America. These collaborations underscore Airbnb’s commitment to offering more than just a lodging platform; they’re creating a comprehensive travel experience.
Airbnb and PayPal:
In its latest strategic move, Airbnb is strengthening its bond with PayPal, which has been instrumental in its payment processing mechanism. This partnership has given birth to a unique website feature that promises to make travel rendezvous more convenient.
The MeetHalfway initiative on the website assists users in determining a convenient midpoint location between them and their friends or business associates. Once the midpoint is determined, the platform then recommends a location, along with a direct link to available Airbnb accommodations in the vicinity.
Special Promotion:
As part of this collaboration’s promotional campaign, PayPal reached out to its US customers a few days ago, offering a tempting discount.
- Customers are entitled to a $50 discount for Airbnb bookings exceeding $200, with the sole condition being the complete transaction through PayPal;
- Those interested can take advantage of this offer by using the MEETHALFWAY promo code during the Airbnb payment checkout;
- However, the offer stands valid only for US citizens and is set to expire at the end of 2015.
Conclusion
As Airbnb continues to expand, it’s anticipated that they will forge additional partnerships. This strategy will tap into the loyal customer bases of other established brands, amplifying Airbnb’s reach and reinforcing its vision to emerge as a dominant global brand.
What types of joint ventures or promotional activities do you foresee between Airbnb and other companies in the future? Share your thoughts in the comments!
